New this year, State Auto’s Christmas display will extend beyond the life-size Nativity display with the addition of 5,500 energy-efficient LED lights, approximately 1,000 feet of garland, three 30-foot Christmas trees, and five 12-foot lighted wreaths decorating State Auto’s headquarters, five stories above East Broad Street. This year’s display will remind many long-time central Ohioans of State Auto’s more elaborate and festive displays of decades past.
COLUMBUS, Ohio – December 4, 2007 – 76 years after State Auto Insurance Companies founder Bob Pein began the tradition, State Auto will again flip the switch this week on its annual Christmas display at 518 East Broad Street, next to the Museum of Art.
Wednesday’s ceremony will include a 5:30 p.m. performace by the Johnstown High School Choir, led by director Jeff Rings. Asia Lockett, a fifth grader at State Auto's adopted school, Deshler Elementary, will light the display at 6 p.m.
State Auto’s Christmas display has evolved from a rooftop Santa Town with thousands of lights and hundreds of Christmas trees to the current display, focused on a life-size Nativity. The 1931 display featured 480 Christmas trees and nine miles of electrical wiring. Three years later, there were 8,000 lights and a 16-foot church on top of the building. More than a million people were said to have seen the early State Auto displays each year. There are over 70 life-size figures in today’s Nativity display.
The display will be lighted through January 1 from 6 to 8 a.m. and 5:30 to 11:30 p.m. daily, later on weekends and on Christmas Eve. Local singing groups will perform at the display weekends throughout December. All performances are free and begin at 7 p.m.
Saturday, December 8 His Word Choir
Sunday, December 9 Damenchor
Saturday, December 15 Signs of Christmas Choir
Sunday, December 16 Grove City Chamber Singers
Sunday, December 23 Broad Street United Methodist Church Choir