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State Auto joins PIA branding program


COLUMBUS, Ohio – January 11, 2007
– The State Auto Insurance Companies are among the first group of carriers to join the National Association of Professional Insurance Agents’ branding program, Local Agents Serving Main Street America SM .  Based in Columbus, Ohio, State Auto offers personal and business insurance through nearly 3,000 independent agencies in 28 states.

The PIA Branding Program, Local Agents Serving Main Street AmericaSM, is a compelling advertising and promotional campaign available at no additional cost to all PIA member agencies throughout the nation. The program reinforces the position of PIA members in their local insurance marketplace as local agents who offer personal support and service, as well as a choice of companies’ policies, to better fit their customers’ needs.

“Throughout our 85-year history, State Auto has remained committed to the independent agency system because of the clear value independent agents offer policyholders,” said Robert P. Restrepo Jr., State Auto Chairman, President and CEO. “Outstanding personal support and service plus a wide variety of insurance products can only benefit the consumer. We are proud to join PIA and our member agents in promoting those benefits through Local Agents Serving Main Street America SM.”

“State Auto’s dedication to professional insurance agents and the agency distribution system is well known in our industry,” said PIA Executive Vice President & CEO Len Brevik. “From its founding in 1921, State Auto has advocated the independent agency system as the best method of serving the needs of policyholders.  PIA is proud to welcome the participation of a company that believes so strongly in local agents.”

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street AmericaSM.

The State Auto Insurance Companies, headquartered in Columbus, Ohio, are engaged primarily in writing personal and business insurance products through more than 22,500 independent agents associated with approximately 2,950 agencies in 28 states. The State Auto Companies include State Auto Financial Corporation (NASDAQ:STFC), named Forbes Magazine’s “Best Managed Insurance Company in America” for 2006. STFC also received the 2006 Mergent Dividend Achiever Award for having increased its dividends for ten or more years in succession. The State Auto Insurance Companies are rated A+ (Superior) by the A.M. Best Company. Additional information on State Auto can be found at stateauto.com


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